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Sfumato Invisibile (En)

Olfactory Art Installation / Mixed Materials / 2019 /  Press Review 
CURATOR, ARTIST & PERFUMER: Alexandra Bachand
Sfumato Invisibile

Orford MusiquePhoto: Alexandra Bachand, July 2019, Rotonde de l'Espace Yves-Trudeau - Orford Musique, Orford (Quebec, CANADA)

What if it was possible to feel the invisible beauty of The Mona Lisa?


The olfactory art installation SFUMATO INVISIBILE was designed and composed by Alexandra Bachand in tribute to the celebrations of the 500 years of the death of Leonardo da Vinci (1519-2019).

  
Florence Film Awards Mona Lisa 
The artistic film SFUMATO INVISIBILE OR THE MONA LISA'S INVISIBLE AURA presented within the installation, is FINALIST at the Florence Film Awards. 

The short documentary (7min.) is part of the programming of the 38th FIFA - International Festival of Films on Art during special events on March 22 at the McCord Museum in Montreal, in the presence of the artist and the director.


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SUMMARY

The installation SFUMATO INVISIBILE by Alexandra Bachand is a poetic ode infusing through the art of perfume, a voice, a very real presence to the Florentine woman remained invisible behind the iconic picture of the Gioconda.
Following numerous historical researches and seeking to know the history of Lisa Gherardini during a trip to Italy, the artist perfumer created an immersive work in which she has authentically composed a perfume with vaporous, amber, earthy and smoky wake, as a tribute to the pictorial technique of the painting, called sfumato. A glass bell containing workshop fragments reveals symbolically the aura of the enigmatic woman immortalized by the famous portrait of the Mona Lisa painted in the Renaissance by Leonardo da Vinci. While the essential is invisible to the eyes, SFUMATO INVISIBILE transports us on a suspended note, to a mythical period of the history of art and sublimates the power of a timeless beauty sought by so many people still today.

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What if it was possible to feel the invisible beauty of the Mona Lisa? 

In the footsteps of Monna Lisa, Alexandra Bachand, Quebec artist and perfumer, founder of the perfume house LA GRANGE DU PARFUMEUR went to Italy after long historical research to plow history. That of a great time and more particularly, the places that saw the birth of the grand Tuscan master and Florence, hometown of Lisa Gherardini. The artist wondered how, after so many years, could this woman remain so much in the shadow of the icon? The perfume at the heart of the installation seeks to give her a very real presence, a breath, an authentic voice that has been invisible for too long. The perfume echoes the timeless enigmatic grace that emerges from the portrait painted in the sixteenth century by the great master, according to the pictorial technique of sfumato, the "smoky" Italian that gives a vaporous appearance to the contours.

Inspired by the unparalleled elegance of iris pallida, the blue gold of fine perfumery, Alexandra Bachand traveled to Tuscany (Italy) to extract iris rhizomes from Sienna to authentically compose with materials rare and unique first of the Italian terroir. The artist also makes a wink to Quebec since 1999, has chosen in its iris (versicolore) its floral emblem. In order to feel fragments of the past associated with Leonardo da Vinci, she first goes to Vinci, to discover his native house, rich in history, surrounded by olive trees offering a spectacular horizon on a hilly and mountainous territory. In search of the essence of the Florentine woman, she went to tread the old cobblestones of Florence, cradle of the Renaissance. She discovers there the place of childhood of Lisa, then the district where she lived at a certain time with her family a few steps from the residence of Piero de Vinci, father of Leonardo. A short documentary film (7 min.) of this epic artistic journey directed by Eric Delbaere, joins the installation.

By presenting the preserved perfume under a glass bell made of scented fragments from the grand master's workshop, the installation highlights its historical value and presents the fragrance as a suspended note symbolically captured in a head space - a modern invention in perfume to capture and analyze odors - a nod to the inventive genius of Leonardo.
For Alexandra, her art explores a way of profoundly and authentically touching those who explore it. In an invisible way, the perfume she composes writes a poetic, emotional and immersive story.

"If the essential is invisible to the eyes, the perfume transports us to the heart of what is more symbolic and more personal. Sublimated by the olfaction, these fragments of the past become moments of the present that one could not imagine being able to live. SFUMATO INVISIBILE reveals unsuspectedly the beauty of an art, a terroir, a mythical period of history and instills a real presence to the woman behind the icon. "

- Alexandra Bachand

The perfume SFUMATO is available in limited edition

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THE OLFACTORY ART INSTALLATION - EXHIBITS

The SFUMATO INVISIBILE art Installation was presented in partnership with Orford Music and presented during the music and arts festival in the summer of 2019 on the theme of Bella Italia

Festival Orford Musique 2019
[From July 5 to August 15, 2019] /  Orford Musique 
Rotunda of Espace Yves-Trudeau
3165 Park Road, Orford (Quebec) J1X 7A2

The SFUMATO INVISIBILE art Installation was presented at the 38th FIFA Edition (The Festival of Films on Arts) Benefit Event on 19 November 2019.

Le FIFA
[ November 19th, 2019]  / FIFA 
Canadian Centre for Architecture (CCA)

Under the co-chairmanship of architect Phyllis Lambert, Founding Director Emeritus of the CCA and the Italian Consul General Silvia Costantini.

 

Sfumato Invisibile - FIFA

CCA FIFA Benefit EventPhoto: Alexandra Bachand, November 2019, Canadian Center for Architecture - Montreal (Quebec, CANADA)

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THE ART FILM - SHOWS

FIFA Festival International du Film sur l'Art 2020

[ March 22, 2020 - 5.30 p.m.]
SFUMATO INVISIBILE - The film 
(7 min. VO FR / English subtitles) 
International Festival of Films on Art- 38e FIFA
Discussion in the presence of the artist perfumer and the director - DOP,  Eric Delbaere.

McCord Museum - J. Armand Bombardier Theater Montreal (Quebec) / CANADA
Florence Film Awards Mona Lisa
[March 2020]
SFUMATO INVISIBILE - The film (7 min. VO FR /English subtitles)
FINALIST - FLORENCE FILM AWARDS.
Florence / ITALY
FIFA - Festival International du Film sur l'Art
[November, 19 2019]
SFUMATO INVISIBILE - The film 
(7 min. VO FR /
English subtitles)
Benefit Event - Una Serata Italiana
38e International Festival of Films on Art
Canadien Center for Architecture in Montreal - CCA
Under the co-chairmanship of architect Phyllis Lambert, Founding Director Emeritus of the CCA and the Italian Consul General Silvia Costantini.
Da Vinci News
[October, 17 2019]
SFUMATO INVISIBILE - Olfactory Hommage to The Mona Lisa
Video Reportage- DA VINCI NEWS
Official media of Leonardo da Vinci's 500th celebrations
France
Festival Orford Musique 2019
[July, 8  2019]
SFUMATO INVISIBILE - Excerpt from the film 
(4 min. VO FR)
Benefit Event 2019 - Bella Italia 
Orford Musique Festival
Golf Club Orford / Quebec
Under the honorary presidency of Daniele Henkel

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Below: images taken from the short film that is part of the installation.
SFUMATO INVISIBILE - THE FILM. Film director, DOP: Eric Delbaere
38eFIFA
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